For the past two years, people have learned to adapt and do events in a remote manner. Numerous events have shifted to virtual ways to lessen the risks of containing and spreading the COVID-19. Although some people find a virtual conference in Singapore a tad challenging, it actually provides several benefits to some companies. One of which is minimising costs. They used various platforms as a marketing tool for holding events and, at the same time, reaching a large number of audiences while minimising costs. Yup, it is a win-win situation for companies! During this time of COVID-19, thousands of events got cancelled. If you are one of the business owners who also suffered from the pandemic, then allow virtual events to be your tool to keep your business running.
WHAT ARE VIRTUAL EVENTS?
A virtual exhibition in Singaporeis similar to how in-person events happen, but the entire event takes place online. It is an online session wherein guests can attend by registering and attending the event through an online medium or a website link. Organisers use numerous available conferencing tools or social platforms. These could be online conferences, webinars, sessions, lessons, or live events. Although there is no physical venue or audience for the virtual events, it is just as effective and convenient as in-person events. The only differences between the two setups are the efforts and the costs required to make the event happen, such as catering, venue, audio, or transport expenses.
WHAT ARE THE VARIOUS VIRTUAL PLATFORMS?
Considering that you are here means you are interested in organising a virtual conference in Singapore. For whatever purpose, reason, or occasion, you should know that hosting a virtual event is an extra challenge when you do not know the various platforms you can choose for holding your virtual events. To learn about the most common outlets you can use, here are the following:
FOR SMALL TEAM MEETINGS
When choosing a virtual event platform in Singapore, one factor to consider is the number of attendees. If you want to work with a small team, such as team-building, workshops, or networking events, you may want to choose a platform suitable for small team meetings, such as:
- Google Hangouts
FOR LARGE EVENTS
For big social events, such as fundraising, hiring, shopping, webinar, conference, or live stream, utilise a virtual event platform in Singaporethat can cater for a large number of attendees, such as:
- Webinar Ninja
- Big Blue Button
HOW TO ORGANISE VIRTUAL EVENTS?
Now that you have an idea of what a virtual event is and what platform in Singaporeis suitable for your number of guests. Start planning your virtual event. To help you facilitate a smooth virtual event, here are some tips and tricks you can consider.
1. SET THE MOST SUITABLE TIME.
Besides choosing a virtual event platform in Singapore, you should also consider the schedule. You may want to take into account the number of attendees who can attend if they have different time zones and how much time you need for the talk, Q&A, and final remarks. Try to consider if there are any events or holidays that can interfere with your event.
2. MARKET YOUR EVENT.
Ideally, you should advertise your event three to four months before your virtual conference in Singapore. Use various online resources to inform your target audience and reach more people. Include some information on your marketing tools, such as what the talk is about, when it is happening, how they can sign up, or how to make payments.
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3. KEEP YOUR AUDIENCE ENGAGED.
Nowadays, people heavily rely on content. Before organising a virtual conference in Singapore, ensure to take time to create engaging content once you finalise the topic. Curate content that your audience will find encouraging and appealing. Take advantage of your visuals to draw the attention of your attendees.
4. MIND THE TIME.
Generally, in-person or virtual, an exhibition in Singapore should only be 45 minutes up to an hour. Your audience does not need an “hour lecture”. For the entire conference or webinar, manage the time wisely. Allot time for the introduction, talk, activities, discussions and conversations, Q&A, and closing.
5. THANK EVERYONE, BOTH ATTENDEES AND SPEAKERS.
Before closing the virtual event platform in Singaporeand ending the event, never forget to thank everyone who participated, including the attendees, speakers, and facilitators. They would feel more valued and appreciated that way. If you have an extra or the means, consider giving some freebies or giveaways. You can send some rewards or prizes to the participants who engaged in the activities, some loot bags or coupon codes to those who stayed throughout the session.
6. CREATE A POST-EVENT FEEDBACK OR SURVEY.
Post-event survey is necessary. Once the virtual conference in Singaporeis over, ask your participants to leave some feedback, honest opinion, and suggestions. You can send out some survey links through Google forms or inform them of your business email. With this information, they will know where to provide feedback or send their recommendations.
7. ENCOURAGE PEOPLE TO FOLLOW YOUR BUSINESS SOCIAL MEDIA LINKS.
Another tip after holding your virtual exhibition in Singapore is to inform your audience of your social media accounts. By giving them these details, they can stay updated with your business, such as the upcoming virtual event schedule or the release of new products or services. You can also encourage them to subscribe to your newsletter if you have one.
THE BOTTOM LINE
Many people, five billion to be exact, use the internet nowadays. They use it for different purposes, such as communication, getting information, or entertainment. Considering the numerous people taking advantage of the internet today, it is safe to say that holding and hosting a hybrid event in Singapore is much more convenient than traditional setups. It does not only guarantee safety for the speakers, organisers, and attendees but is also a cost-effective way to expand your reach globally.
If you are interested in organising a virtual conference in Singapore, let Evention Singapore help you host the best virtual event. Contact them at +65 6208 7038 or head to their website to enquire today!